Top Ten Benefits of a Mobile / Responsive Website

Introduction

Example of Responsive

Responsive is new buzzword for website design and architecture that simply means that the site has a secondary set of css style sheets for small hand-held viewing devices.   In this blog story we will explain some of the benefits to having mobile responsive website or ecommerce site.  In summary, the main SEO benefit will be a higher organic search ranking. Technically speaking the web site will have a viewport meta tag, and the style sheets will have several @media sections with viewport size selectors and subsets of css to reshape and re-style the page elements according to shape and size.  The days of using javascript to detect screensize and hide elements is long gone.

1. Capturing Smart Phone Bearing Customers on the Go 

The principal benefit to redesign your site for mobile is that almost everybody is capable of viewing your site on a smart phone. About two-thirds of Americans own a smartphone and 95% of millennials have an Android or IOS smartphone in their pocket.   The other one-third of Americans who don’t own a smart phone are likely not to be your targetted customer anyway.  It is almost mandatory to make your online presence functional and spiffy for the large volume of people who will be visiting your site with their phones and tablets.  Failure to do so, will hold back sales. Furthermore, some of your customers may even have a Tesla with a built-in tablet.  Thus, it is beneficial to have a working mobile version of your website to capture impulsive on-the-go business.

2. Capturing Mobile Only Customers who Don’t Own a Computer

Desktop and laptop computers are not selling like they used to.  They are no longer needed, now that phones and tablets can do everything a traditional computer can do. We are likely seeing the demise of the traditional desktop computer. In 2019, handheld devices compose the majority of all ecommerce traffic.

The next generation of potential customers may never see your website, if it is not mobile optimized because they will not own a desktop computer, they will only likely have a handheld device.  To grow your sales into the next generation of customers, you need to build your mobile website now.

3. Capturing Impulsive Mobile Users Will Be Even Easier

Mobile users aren’t using their phones for long term productivity tasks such as writing or accounting — they are likely using them for a few seconds at a time while they are waiting in line at the liquor store, or outside of the movie theater to check their Instagram feeds or look at their email.   They are driven by impulsive needs to find and read about something quickly.  At frequent but shorter intervals throughout the day, they are using their devices feverishly.

Mobile users are impatent and will not wait for huge images to queue up, furthermore they do not have the patience to stumble through dozens of webpages to find the information that they desire. Research shows that 43.5% of people are willing to jump off a website that takes more than 3.75 seconds to load, so mobile-optimized sites are built with this sort of impatient customer in mind.  One of the benefits of a responsive design is that your site can suppress slow loading content, and hide non-relevant content based on the user-agent string.

4. Bigger and Faster Conversions with Impulsive Mobile users

Traditional Shopping

Nobody really knows why this is true, but studies show that mobile users buy more than people who primarily use desktop computers. We believe this is because mobile devices give people the power to be informed consumers. They can use their phones to instantly read product reviews and compare brands, which removes second-guessing every purchase.  We also believe that these shoppers are more impulsive decision makers.

One of the benefits to a mobile ready checkout page on your ecommerce site, is that you can streamline the sales, and upsale opportunity and can craft funnels to drive up-selling.

Mobile consumers also use their phones to research sales, find coupons and seek out clearance items.  Sometimes they walk the aisles of traditional stores and shop items that they will buy online.   If you had a responsive/mobile shopping cart, you could capture some of that behaviour.  Whether they do this via e-newsletters or simply by walking the aisles of the store, a person with a mobile phone researches their purchase and is more serious about making one, and is less likely to actually buy something in the store, and more likely to buy it right from the mobile ready ecommerce site. In a way, they are free-loaders, but that’s a benefit to you, the owner of a responsive ecommerce site.

5. Mobile users are multi-tasking and easily distracted – grab their attention

In other words, people with smartphones are multitaskers who make use of multiple screens, and are easily distracted. They are able to check Facebook, send a tweet, look up how to get somewhere, and check the weather in under a minute. To keep them on your website long enough to find what they want before switching screens, your site must be mobile-optimized — meaning it must meet the criteria listed above.

Not only will you grab a site visitor’s attention right away, you’ll have also made it easier for them to pick up where they left off on your site before they were interrupted by answering a text message.  One of the benefits to a clean responsive design is that multi-taskers can return to your site quickly.

6. Target mobile landing pages to specific kinds of users

A mobile-optimized / responsive website is valuable because it allows you to target messages for people on the go. For example, on your mobile site, you should only be including the most important information about your company.

Visitors don’t need wordy mission statements, access to all your previous press releases or a lengthy background about how your business came to be. Mobile landing pages offer you the chance to really streamline your message so your customers can hear you in such a crowded arena.

7. Boost Your Google Score because it favors mobile responsiveness.

Having a mobile website won’t just help your customers and visitors; it will help the Google and Bing bots rank your site. In April 2015, Google started to use mobile/responsive features as a factor to calculate organic search rankings. This means it ranks a website higher if it is optimized for mobile viewing.  We even wrote a blog story about how to raise your organic search ranking.

Google made this change to make it easier for its users to get relevant, high-quality search results that are optimized for their devices. This is why SEO companies make mobile website optimization a big priority in their SEO strategies.  Therefore, one of the major benefits of responsive is the increase in organic search ranking for mobile ready sites.  It is not enough to just have relevant keywords and content, you also need to have a responsive design.

8. Your visitors will make social media shares and give your free publicity

A compelling reason to use a mobile device is the ease of sharing fun and interesting pictures, posts and articles with aquantainces.  Mobile users are often using social media such as Facebook and Instagram, and those apps often include a share button in the device menus. Otherwise, the word SHARE is featured prominently inside the webpage, where the end-user can share with his friends and family. Of course you have to have a product that they really love.

If there is no share button on your pages, it’s built into the device’s browser, meaning mobile users and their social media accounts are inherently linked. The cleaner your site looks and the easier it is on your visitor’s data plan, the more likely they are to share your page.

One way to encourage more sharing is to use a social media sharing service such as “ShareThis” or “ShareASale” or something similar. These are plugin’s that are inserted into your website.  The main benefit to this is that your customers become your advertisers, and some customers are great influencers.

9. Mobile advertising is easier to turn off thereby focusing your customers

Due to the limited size of mobile screens, there is very little space to show ads that won’t clutter up your pages. For this reason, mobile browsing is a much better experience than desktop browsing. Many website owners choose to not display ads on their mobile devices to avoid distracting customers.  One benefit to mobile is the ability to turn off all unrelated content, and help the customer focus on what’s really important.

10. Having a good mobile site makes you stand out from the crowd

In conclusion, a high quality mobile capable website makes your brand really shine amongst your competitors, making it more likely that a visitor will take the time to place an order and keep coming back. A good example of this is multimedia websites like online magazines and newspapers. The sites that provide the better user experience will always outperform the competition.  It’s the same for e-commerce stores selling goods or services. If your online store is the easiest one to navigate, your brand will develop a reputation than the one that reflects a business that has neglected to provide its mobile users a friendly experience.  There are many ways to build a great e-commerce website.  Magento and Shopify are easy to build up and maintain.  You can even build up your own e-commerce website with Magento. It’s very easy.

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