Niel Patel has plenty of advice for digital marketing and SEO. Our favourite resources from his tutorials. Use them whenever you are are auditing SEO on yours or your competitor’s websites.
Big Spy Facebook Ad intelligence service
https://bigspy.com/adspy/facebook#/main/home
ConnectIO Audience Tool
UberSuggest Keyword and Website SEO audit.
SemRush SEO toolkit.
Neil Patel’s How to Guide on Pilfering Your Competitor’s Facebook Ads